Start with a clear purpose
Before diving into design tools or templates, think about what you actually want your website to do. Do you want to attract new clients? Show your services? Receive bookings or contact requests? That goal will shape every decision that follows.
Choose a domain and define your brand identity
Your domain is the online address people will type to reach your site. It should be short, memorable, and aligned with your business name. This is also a good time to decide on your brand’s tone, colors, and visual style.
Decide how you'll build the site
There are three main ways to create a website. Each has its pros and cons:
- No-code tools: Platforms like Wix or WordPress.com promise fast and easy website creation. But most people quickly run into limitations — poor design flexibility, forced ads, and slow performance. What seems “simple” can become frustrating fast.
- Build it with code: If you're a developer, you can create a completely custom site. But if you’re not technical, this path is full of complexity and will eat up your time. Learning how to build a site from scratch is a project in itself.
- Work with professionals: This is the most efficient way to get results that look great and actually convert. At No Gravity, we handle everything — design, structure, copy setup, SEO basics, and maintenance — so you don’t have to.
Keep the structure simple
You don’t need dozens of pages. Most small business websites work best with:
- A homepage with a clear message
- A services or products page
- An about section with a human touch
- A contact form or WhatsApp button
- (Optional) A blog for long-term SEO
Focus on mobile, speed, and usability
The majority of your visitors will be on their phones. Make sure your site loads fast, looks good on small screens, and has buttons that are easy to tap. Free templates often fail at this and leave a bad impression.
Review everything before launch
Double-check your text, links, and forms. Make sure everything works smoothly, and that your site has an SSL certificate (https) so browsers don’t flag it as “not secure.” First impressions matter.
Should you really build it all yourself?
It might seem like a good idea to try the free or DIY route, but many people end up stuck with a slow, clunky, or abandoned site. If you want to get it right the first time, it’s worth having someone who knows what they’re doing take care of it.
Want a site that just works out of the box?
At No Gravity, we build clean, modern websites that are easy to navigate and built to support your business goals. Reach out and we’ll show you examples from real businesses like yours.
Published on July 1st, 2025